First-party experiments, data and benchmarks from real client work. The numbers behind what actually performs on LinkedIn.
Benchmarks for cold B2B outreach, what drives the number, and how to improve yours.
Read article →12 months of spend at $1,500, $3,000 and $6,000/mo, with the testing structure that found the winners.
Read article →Benchmarks, what drives replies, and how to improve yours.
Read article →Our own test: 45 videos vs 45 static posts, same creator. Static won 258,264 impressions to 12,752. The full data.
Read article →Justin Welsh and Chris Donnelly built 800k and 1M+ followers on static posts and infographics, not video.
Read article →The playbook: the content mix, the batching workflow, and what to measure instead of video views.
Read article →The numbers that make the case: reach, personal vs company pages, engagement, and the 1% who post.
Read article →Impression benchmarks by follower count, whether 1,000 or 4,000 is good, and how to get more.
Read article →The core benchmarks by account size and industry, and the KPIs that actually matter.
Read article →Monthly and annual follower benchmarks for profiles and pages, and how to grow faster.
Read article →Follower vs brand awareness ads, what they cost, and when they're worth it.
Read article →The data backed window by day and hour, and why consistency beats the perfect minute.
Read article →What the 0 to 100 score measures, and what to focus on instead.
Read article →Median, average, and by follower benchmarks, plus the simple rule for judging your reach.
Read article →The average, good, and excellent benchmarks, the formula, and how to beat them.
Read article →The 2026 data on why individuals out reach brands, and when a company page still matters.
Read article →The hook, structure, and cadence patterns behind posts that consistently go viral.
Read article →New articles published every week. Explore the full library above.
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